Insights on the AdWords Auction

Thursday, 26 June 2014 by

Here is a NEW video from Google, “Insights on the Google AdWords Auction.” This video explains how Search Engine Marketing works (at Google).  For more information about the benefits of SEM (also known as Pay-per-click or PPC), call me to learn more about how SEM can greatly impact your marketing ROI!   For more information about SEM

ROI From Mobile Websites

Friday, 21 February 2014 by

Last Friday was an amazing day for me.  Of course, I enjoyed spending time with my wife on Valentine’s Day after work, but I won’t go into those details here.  Before our date night, I had the pleasure of signing two new clients to come on board and I ended my day with a great

Google Business Photos

Thursday, 13 February 2014 by

  If you are a small business owner and have a brick-and-mortar business like a retail store or a restaurant, you need to watch this video about Google Business Photos!  More information coming soon…   To learn more about online marketing, let’s talk!   In your corner, John Vakidis  

ROI Versus Flowers

Tuesday, 11 February 2014 by

One of the biggest challenges many of my clients share with me is around their ability to track ALL of their all their advertising programs and know what’s working or what isn’t.  It’s important to understand what type of return you are willing to accept and if it’s reasonable for the medium and investment you

  As a small business owner, you are probably looking constantly for ways to get more traffic to your website or people in your door.  One of the best ways to grab the attention of potential customers is with Video Marketing.  Videos allow you to emotionally connect and can even help with your SEO efforts.

As a long time practitioner of email marketing, I have generated millions of dollars with this online marketing platform by combining it with other sales and marketing techniques.  For B2B marketers it is still one of the top choices to get in front of consumers.  Even for B2C businesses, it can still be quite effective

SEO Basics

Friday, 17 January 2014 by

  As a Digital Marketing Consultant, I am constantly searching the internet for great articles that might benefit my clients.  Here is an one by Search Engine Watch titled, SEO Basics: 8 Essentials When Optimizing Your Site.

Here we are, the last day of 2013.  As a small business owner, I hope you will take some time to reflect on your past year’s success and other areas where you could have improved. Some things you should be measuring include:   Total revenue growth (by each individual month and year-to-date) Average number of