ROI Versus Flowers
One of the biggest challenges many of my clients share with me is around their ability to track ALL of their all their advertising programs and know what’s working or what isn’t. It’s important to understand what type of return you are willing to accept and if it’s reasonable for the medium and investment you are using to promote your business.
Every small business owner (SMB) would like to receive a nice return-on-investment like my wife likes to receive flowers on Valentine’s Day. That reminds me, I better make a stop on the way home and pick some up today!
I discussmeasuring your ROI in more detail in Chapter 7 in my e-book below, 7 Tips Every Small Business Owner Needs To Know About Online Marketing. Get your FREE copy here.
Out of all of the solutions I’ve worked with in online marketing, nothing comes close to delivering a healthy and measurable ROI like I’ve seen with Search Engine Marketing (SEM) also referred to as Pay-Per-Click Advertising. There are multiple reasons for this and I cover these in my book above and elaborate further in these blog articles below:
I’ve seen fantastic results with healthcare practices, home service companies and even B2B organizations just to name a few. Results vary by industry, but from most of the campaigns I manage, my clients utilizing SEM as part of their overall online marketing strategy are the happiest. I’m not sure if what we are doing for them would be right for you, but I’d be happy to explore it with you. If you are a small business owner and would like to better understand SEM or any other aspects about marketing on the internet, let’s meet to discuss further.
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