Public Relations (aka: PR) is one the most underutilized tools available to small business owners today. You no longer need to hire an expensive PR agency to get the word out about your business to thousands of people that could be your ideal customer.
With a powerful tool called PR Web, SMBs can get news releases out to sites like Yahoo News and others. Through online syndication, we can help promote your next story to over 10,000 agencies. By back-linking to powerful sites, articles can show up on search engines and new customers can find your business.
PR Web allows you to create, distribute and track your news. If writing content isn’t your thing, that’s OK! We have world class writers that can help with that too. We just need a few items from you and we’ll take it from there. After the PR release, is LIVE, we’ll help you monitor the number of times it is viewed by your target audience.
PR Web helps you improve your online presence and brand visibility. By utilizing keywords often searched for in your industry, we create search engine-friendly Press Releases. For more info on SEO, click here.
Here are some key points about Press Releases:
Topics which are current are good news. If it happened today, it’s news. If the same thing happened last week, it’s no longer interesting.
The number of people affected by the story is important. \
Stories which happen near to us have more significance. The closer the story to home, the more newsworthy it is.
Famous people get more coverage just because they are famous. If you break your arm it won’t make the news, but if the Queen of England breaks her arm it’s big news.
Human interest stories are a bit of a special case. They often disregard the main rules of newsworthiness; for example, they don’t date as quickly, they need not affect a large number of people, and it may not matter where in the world the story takes place.
Contact us today to set up a FREE consultation to see if our Press Releases are right for your business.
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