Search Engine Marketing

Search Engine Marketing

Search Engine Marketing (SEM) also known as “pay-per-click” is one of the most effective online marketing strategies available to small business owners.  When done right, it can yield strong return-on-investment (ROI) and can be one of the best ways to keep your phone ringing and your doors open!


Consider These Statistics

  • 97% of online consumers use the internet to search for products and services
  • 70% of U.S. households use the internet when shopping locally
  • 1 in 5 desktop searches are related to location
  • 1 in 3 mobile searches are related to location
  • 9 out of 10 of consumers will not search past page one.

No matter how beautiful your website is, if you are on page 2 or page 40, it doesn’t really matter.


Consumer Search

Consumers have been using search engines like Google, Yahoo and Bing for years now.  When they type in specific keyword phrases related to what they are looking for, they expect to find advertisers’ ads at the top that are relative to their needs.


Our custom SEM campaigns include the following:

  • Extensive keyword research
  • Custom ad creation for optimal conversion rates
  • Call Tracking Phone Numbers (records the calls coming from online ads)
  • Monthly Reporting
  • Full-Time Expert SEM Strategist
  • Regular Consulting to Optimize Campaign Performance


To learn more about Search Engine Marketing consider reading one of these articles below.

Why Choose Pay-Per-Click

Search Engine Marketing with the Big 3

Where Consumers Are Looking for Businesses Just Like Yours


Contact us today to set up a FREE consultation to see if SEM is right for you!